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Wednesday, June 11, 2014

ADS VS REALITY - DECEPTIVE ADVERTISING - COMPARE HOW PRODUCTS APPEAR ON ADS AND ON REAL LIFE - Advertisers use shoe polish, hairspray, motor oil and other odd ingredients to make products look more appealing on the pictures

Spot the differnce: A new inforgraphic from Finances Online reveals just how far companies will go to make their products seem more appealing

Ever wondered why your Big Mac looks so different from that McDonald's billboard? Or why your hotel pool seems overly small compared to its website picture?


A new inforgraphic from Finances Online reveals just how far companies will go to make their products seem more appealing - from replacing actual ice cream with mashed potato for a more solid appearance to using motor oil for honey or syrup.
 
One of the most common examples is advertised images of hamburgers, which show items between the bun to be larger are brighter than they really are, leading consumers to think the food is riper, fresher, and otherwise healthier than it really is.
 
Read more and see more pictures
 
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